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Natalie Assia is a creative leader, designer, and coordinator living in LA. She recently worked at Lucky Brand, overseeing marketing assets & information while leading the development of visual communications for company stores across North America. Previously, she worked at Saban Brands as the point for Retail Operations & Development and lead the retail graphics team at Forever21 Corporate, where her mission was to provide design & execution of print materials for F21 stores worldwide. She’s passionate about visual design and collaborating with teams that deliver. She challenges herself to explore different mediums and processes on each project. She is currently exploring what’s next! Contact her

January 2019
July 2018

Lucky Brand Los Angeles, CA (Contract Position)

Sr. Manager, Visual Design & Communications

  • Serve as main contact for marketing assets & information across departments.
  • Worked collaboratively with cross functional partners to ensure business strategies & objectives within marketing are clearly communicated to stores
  • Work with senior stakeholders & designers to develop visual communications.
  • Maintain contact with vendors to ensure adherence to time schedules, specs & QA.
  • Prepare printing specs for print vendors & obtain bids for selecting appropriate vendor.
  • Responsible for the deliverables, resources, timelines, budget & scope of each project.
  • Helped execute seasonal window roll outs & assisted with guideline production.
  • Prepared all signage for all new store openings/closings, relocations & one offs.
  • Maintained visual department budget, project managed weekly promotional documents, monthly planning documents, & calendars.
July 2018
August 2017

Saban Brands Los Angeles, CA (company closed July 2018)

Retail Operations & Development

  • Work with the retail development team to create and develop retail marketing programs.
  • Build and modify retail presentation decks. Facilitate logistics of corporate events and retail roadshows.
  • Serve as a liaison for all retail program approvals across creative, product development, marketing, content development, licensing, international and consumer products team.
  • Create, design, launch, and maintain the e-commerce website.
April 2017
March 2016

Forever 21, Corporate Headquarters Los Angeles, CA

Supervisor, Retail Design

  • Supervise team of 4 (3 in Korea &1 at HQ) while reporting directly to Director of Interior.
  • Oversee all store graphics, including concept, design, organization, production, distribution, installation, and maintenance for all Forever 21 stores worldwide.
  • Design graphics for all New Store Openings, Remodels, LED graphics, & Change Out graphics for 800+ stores worldwide.
  • Support branding objectives through ensuring store designs reflect Forever 21 quality & aesthetics.
  • Facilitate communications between internal departments & third party vendors to ensure quality assurance.
  • Direct store design & execution of workflow from US HQ to Korea HQ, following time-lines & managing team members to achieve outcomes outlined by executive team.
  • Develop relationship with Franchise & JV partners to execute store design/concepts while maintaining sample library & archive of materials.
  • Launched “Under 10” design concept that included all store graphics & marketing.
  • Re-designed & refreshed current Forever 21 & Forever 21 RED store design concepts.
  • Assist marketing department to design & deliver various in-store marketing assets.
February 2016
October 2014

Associate, Retail Design

  • Assisted the Manager of Store Graphics with designing and executing graphics for all stores – including new store openings, remodels, change outs, & one offs.
  • Handled all graphics requests from HR, OPS, Store Maintenance, & store managers.
  • Created purchase requisitions with SAP & released all store artwork files while communicating with vendors to collect quotes.
  • Provided visual charts, cost sheets, calendars, photos, & inspiration to department heads as requested & helped track model usage.
  • Designed Forever 21 Credit Card marketing program including all print & marketing assets.
  • Designed various marketing campaigns & collaborations: NBA, Vision Street Wear, Mexico Shoe Launch, New Arrivals, Logo Tees & various ongoing marketing signage.
January 2014
August 2013

SpeedNews Los Angeles, CA

Conference & Events Coordinator (Contractor)

  • Assisted the Managing Director of Conferences with coordination & planning, sales support, research, market development, registrations, strategic planning, production & implementation of SpeedNews conferences & publications.
  • Updated databases while finding new leads, researching, analyzing various aviation markets & other revenue based products.
  • Responsible for growing & maintaining all social media outlets related to Conferences.
June 2013
September 2012

Gilded Events, LLC Los Angeles, CA

Events Coordinator (Contractor)

  • Project managed all aspects of events while maintaining a high degree of service & foresight to ensure successful events.
  • Planned all aspects of client events with day-of coordination.
  • Ensured effective relationships with vendors & internal personnel to foster growth & achieve mutual goals.

University of Arizona

Tucson, Arizona

Bachelor of Arts; Psychology & French, Marketing Minor

Extracurricular Activities: Alpha Phi Omega, Theta Iota Chapter

International Studies

Université de Paris 7

Paris, France

Business French

Extensive study of the French language, culture & history through classroom & host family experience.


Exceptional research, communication and organization skills. A respected team player, dedicated to surpassing objectives. Proficient in managing various projects.

  • Retail Design
  • Graphic Design
  • Project Management
  • Print Collateral Design, Creation, & Execution
  • Vendor Relationship Management
  • Proficient in Adobe Illustrator & InDesign
  • Proficient in MS Office
  • Excellent Communication Skills; Speaks Hebrew (fluent), French (conversational)
  • Reliable, Efficient, Dependable, Enthusiastic
Natalie is a highly-qualified employee and the only person I have ever met who excels in both project coordination and design. I had the pleasure of meeting Natalie at Forever 21 as we both worked in the Retail Design department. She is an endless fountain of information and I never see her without a smile on her face. She tackles her projects with grace and always delivers thorough results even in our fast-paced work environment. She has a very valuable skill set and a strong desire to always grow professionally. Natalie is reliable, charismatic, kind, and highly intelligent.

— Caroline Hagerty, Former Visual Designer, Forever 21

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Natalie's strength lies in her ever commitment to project initiatives, organization, positive team orientation, research and presentations capabilities. In addition, her work ethics have proven dependability, responsibility and resourcefulness when faced with difficult challenges or problem solving situations. If given the opportunity to work in your organization, Natalie understands that her experience and knowledge will be tested, but she knows to always be ready for the next challenge. As one of the department supervisors, I am recommending her based on previous employees who have worked in partnership with our department within her respected role.

— Jason Rodriguez, Former Supervisor of Maintenance/Construction, Forever 21

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